Website Design & Development
How we Design & Create your Website
We use WordPress the most popular Content Management System
In this day and age just about every business and even individual pretty much got to have a website. Without it people would not know that you exist. It goes without saying when a person is looking for something, he/she is sure to do a search on his phone or computer about your product or service to find your website and your app.
Just like developing an App, website also has to follow similar steps. The purpose of the website is to bring customers to your store via website and provide them with information about your product and services. This is the doorway to bring the customers into your (online) store and get him involved and immerse him with your product and service features and benefits.
The process of designing and developing a website is very similar to the App. That is because both represent your store for products and services. The difference is that software and technology used would be different based on simplicity or complexity and size of your business.
- We hold an introductory meeting with you and your staff to find out the core products and services you are providing. Based on that we can sketch up a design and a draft of the design and content of your business.
- Bring the sketches and prototype of the design, layout and rough content and discuss with your and your staff. This process would narrow down the scope and finalize the design.
- Now is the time to come up with the color theme, type of buttons, variety of icons, table types, layout of contents, location of videos, display of images, connecting pages and linking with other sites where necessary.
- Incorporate several features such as security, auto update, backup, image player, set up admins, user login, log out, forgot password and other features as necessary depending on the needs.
- Basic functions: Email, texting, maps, directions, contact forms, search function, add, delete, save, retrieve, history, search and list of products and services, feedback, review links etc.
- Terms of use, Privacy Policy, Account delete process, FAQs, etc.
- Ownership: You need to own the domain which will represent your business. We can assist you in getting it. Then we need to host it at a hosting service provider making sure that the host can provide the speed, up-time, backup, SSL, good cPanel, etc.
- Front-end and Back-end: The website has two sides. Front-end is what people see and how people will use it. But all that is happening from the back-end which is where the use of the proper technology and designing is done.
- Maintenance: A website needs regular updating and maintenance due to changes and updates happening in the technology and your products and services, which need to be reflected and modified from the back-end and reflected in the front-end.
- Is that all? Not really! All features mentioned above would need some tweaking as and when things change, so it is a continuous process to keep an eye on the content, layout, features etc. and get feedback from staff and customers.
Lets connect and we can explain how we do it and what we have done to achieve above goals for ourselves and we will do the same for you too..
We have developed many websites –
Here is a short list:
Here are some examples of our work and others work
For Setting up a website and its Performance!
How we Manage & Maintain your Website
Making sure that everchanging Products & Services are updated regularly.
Managing and Maintaining a Website is just about 24/7 job. For any business, their products and services generally change often. And they need to be reflected on the website with appropriate changes in description, images, videos, prices, timing, marketing strategies and more…
- Check on hosting plan: Hosting features, Customer Service by phone or only text (we don’t prefer text-chatting) feature because it takes a lot of time trying to explain the issue and getting it resolved.
- Check on backup frequency and location: The host should be backing up (as part of the hosting plan-may have to pay extra for this feature) on daily basis and available for us to obtain, download and restore if there are issues with the hosting and keeping the website live.
- Ensure that besides the host doing daily backup, we should also have regular back up like at least on a weekly basis.
- Maintain data and software storage facilities in more than one place. We recommend having an off-site facility to hold these storage medias. Cloud storage is good too.
- If Cloud storage is use, we need to ensure that only upper management have access and must have 2-Step Verification process.
- There should be proper communication between your office personnel and our staff to ensure that any products and services change are brought to our attention as soon as changes are made. Or even BEFORE the changes are made so proper updates are reflected immediately on the website.
- Assuming that the product and service changes are better and upgraded which need to be marketed to bring customers to the website and should also be reflected in the App.
- One of the most important section is “Customer Reviews”. There should be regular updates to our website to reflect all reviews from say: Google, Facebook etc.
- All Social Media Links are updated and maintained to ensure that all data are current and are live.
- Any Customer Service = Or Contact Us links are properly working and that the company staff are responding to them. Any serious issues should be brought to our attention to fix them as soon as possible.
- Bottom Line: The bottom line of Website Manage and Maintain is to ensure that there is NO DISRUPTION and Nearly 100% UP-TIME.
Give us call to discuss your needs and situation and we are sure we can make it better and bring you in the best possible condition for you and your business.
How we do Search Engine Optimization
& Social Media Marketing.
Having a website and hosting it is never enough. There is a lot that goes into setting it up and making your investment worth it by making sure that your website is Optimized for Search Engines used by Google, Microsoft and other companies. At the same time the Social Media also need to be properly set up and regularly posting to be made plus videos.
- The goal of going through the process of Search Engine Optimization and Social Media Marketing is to make sure that when customers are looking for our products and services can find us organically and visit our website and reach out to us and buy our products and services.
- SEO deals with somewhat technical things that we need to do when or after the website is designed. To start with we need to find the BEST Keywords that match and reflect your products. Use them in the right places on each page.
- Images: Ensure that each and every image is properly named, described, titled, Alt-Tags assigned, accurate subject is written, Ratings is given, Comments include all the detail as necessary plus new features are included as the technology changes.
- Pages: Just as explained above each and every page has also to be structured to be search engine friendly to be found and CRAWLED by bots.
- Pages: The page also needs to be properly titled, slug used, meta description, URL etc. There are several search engine optimization plugins such as Yoast, All-in-One SEO etc to name a few. We recommend that we use a Premium version to get the most out of it.
- SMM: The Social Media Marketing is very critical in today’s environment because they are very widely used by just about everybody. We set up your account in all major relevant sites such as Facebook, Instagram, LinkedIn, Pinterest, TikTok etc.
- Each of these social media companies have different methods of portraying and marketing the businesses. Images and short and long videos when properly done can attract people to like, share, save and eventually visit our online store or physical store to buy those products.
- SMM: We do research for several things such as keywords, type of competitive products and services, days and times of people seeing, clicking and visiting the images, videos, ads and more. Once we get this very important data, we work with you to advise you generate such marketing images, videos and flyers etc.
- SMM Analytics: We visit each social media companies and see the performance- called Analytics and see which images or videos are getting clicks, and interactions by the users. We then focus the marketing efforts to get the most bang for the bucks.
- SEO+SMM: These two aspects when done properly can produce a much better results.
- SMM: We can do the usual way of marketing but then some Paid Advertising is also recommended. Again, we look at analytics and the cost and then decide and recommend to have a specific budget for short to medium term marketing.
Give us call to see how your efforts are resulting and how we can make it better for you.
